Waitrose has been named as Britain’s favourite supermarket after topping a poll by BBC consumer programme Watchdog.
The upmarket grocer – or its online partner Ocado – was voted by 21 per cent of respondents as the supermarket where they would prefer to do their food shopping .
Sainsburys came second in the online poll with 19 per cent of the vote, ahead of Tesco (15 per cent), Asda (14 per cent), Morrisons (10 per cent) and Marks and Spencer (9 per cent).
Waitrose also scored highest for shopper satisfaction, with 85 per cent of participants saying they were ‘very satisfied’ with their shopping experience.
However the John Lewis-owned retailer was beaten by Marks And Spencer in terms of the quality of its food, receiving 29 per cent of the vote compared to 35 per cent for M&S.
Asda was named as the best value-for-money supermarket with 24 per cent of the vote, ahead of arch rival Tesco (16 per cent).
The online poll, run on the Watchdog website, revealed that voters placed equal importance on price, quality and convenience, with all three cited by 26 per cent of participants as the single most important factor in determining where to shop.
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