Iceland is a British supermarket chain that has more than 900 stores across the UK. They are known for their frozen foods range and ‘clear cut’ prices.
The first Iceland store opened in 1970 by Malcolm Walker in Oswestry, Shropshire.
The company has steadily grown since the 70s and is still a major force as a food retailer.
Iceland stores focuses on offering shoppers a wide range of frozen foods such as frozen prepared meals and frozen meat and vegetables.
They led the way in making changes to their own-brand products such as removing artificial colouring, flavouring, non-essential preservatives, and monosodium glutamate. These changes were made in the mid-80s, many years before other supermarkets followed. Other changes that were made include the use of GM free ingredients in their own-brand products, as well as stopping the use of mechanically removed meat and the removal of palm oil. They are also working hard to have plastic free packing for their own range of products and hope to complete this by 2023.
Iceland is working hard to be carbon neutral by 2042. In 2020 they published a report that revealed the company had reduced its carbon emissions by 74% since 2011.
