Asda is the second largest supermarket chain in the UK with a 17% of the grocery market. As well as offering food and drink, clothing and general merchandise, the retailer also provides a range of financial services, sold both in the supermarkets and online.
The company is known for its two famous marketing campaigns; the “Asda price” campaign and the smiley face “rollback” campaign.
The supermarket’s emphasis on low prices – highlighted by its popular no-frills ‘Smart Price’ range – has resulted in it being crowned “Lowest Price Supermarket” by The Grocer magazine for the past 11 years.