Asda has introduced new resealable and recyclable packaging for its Extra Special range of cooked meats, which it claims is the first of its kind to hit the market.
The supermarket giant said the new packaging, devised by Asda and Yorkshire-based supplier Parkam Foods, is part-recyclable, weighs 25 per cent lighter than the original packaging and is also resealable.
The new packaging will be used for the 12 lines included in Asda’s Extra Special cooked meats range, which has been supplied by Parkam Foods since 2004.
The range includes Boiled Wiltshire Cured Ham, British Butter Roast Chicken Breast, Yorkshire Roast Ham, British Stuffed Chicken and Free Range Lincolnshire Roast Turkey Breast.
Asda revealed that it has sold around 4.2 million packs of products included in the range over the past 12 months.
Satty Virdee of Parkham Foods said: “There are many foods which now have resealable or recyclable packaging but this is the first time we believe both have been used for cooked meats .”
“Customers are increasingly looking for environmentally-friendly packaging. We are meeting this need, as well as ensuring they no longer have to endure dry or curly ends to their meat – which in turn will help reduce food waste,” he added.
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