Morrisons Holds On To Record Market Share

Morrisons has recorded its third successive period of 11 per cent sales growth and as a result has held on to its record 11.6 per cent share of the market, according to the latest data published by the market research company TNS.
For the 12 weeks to March 23, Morrisons continued to outperform the market achieving sales growth well ahead of its largest rivals, at a rate of 11.4 per cent for the period.
The influential market survey suggests that food price inflation and an early Easter break provided a boost for all the major supermarkets with a growth increase of 7 per cent recorded across the sector.
The UK’s number two supermarket chain Asda also continued to perform strongly, with its share of the market rising from 16.9 per cent to 17.1 per cent for the 12 week period, while both Tesco and Sainsburys posted respectable growth rates despite suffering small dips in market share .
Asda’s strong performance has seen it open up the largest gap in share over its nearest rival Sainsbury’s for some time, with the Wal-Mart owned grocer claiming the number two spot by over a full percentage point.
The TNS data also revealed healthy performances for up-market retailer Waitrose as well as ‘budget’ grocers Aldi, Lidl and Netto.

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