Morrisons Staying Clear Of Online Retail Sector

Thu, 26 Feb 2009
 
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Morrisons will not be entering the online market anytime soon as "grocery online retail has not yet been proven as a profitable model," according to the supermarket’s marketing director Michael Bates.

Speaking earlier this week at the Marketing Week brand summit in central London, he told delegates that despite the success of the company’s re-branding and advertising campaigns, the supermarket plans to boost its in-store offering before expanding into online retailing.

He added that Morrisons had managed to steal market share from rivals Tesco, Sainsburys and Asda despite them each offering their customers an online shopping service.

Bates also revealed the supermarket was planning a new advertising campaign featuring celebrity gardener Diarmuid Gavin later this year to support expansion of its nationwide ‘Lets Grow’ initiative, which works with schools to teach pupils about growing fruit and vegetables .

Earlier this month, Morrisons slashed the prices of 4,000 products in a further attempt to beat competitors for value and help cash-strapped consumers through the current economic climate.

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