Caviar Makes A Christmas Comeback At Waitrose

Tue, 18 Dec 2007
 
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Caviar is set to make a supermarket comeback this Christmas after upmarket grocer Waitrose sealed a deal to sell a sustainable version of the delicacy .

Waitrose dropped the luxury food item from its stores ten years ago amid concerns that the Caspian Sea sturgeon population was facing extinction. But the delicacy is now set to make its return to Waitrose stores in time for the festive period.

Waitrose is selling 800g tins of farmed caviar for £800 – the store’s most expensive available food item - and 50g tins for £80 in 15 upmarket London stores .

The supermarket chain secured its supply from producers Maison Prunier, which has been producing the luxury product from fish farms in Bordeaux for over a century.

Waitrose specialist fish buyer Jeremy Langley said: "There will always be a foodie audience who want to enjoy the finer things in life, especially at Christmas, but it is only now that we have been able to find an ethical source for our caviar ."

He added: "You could eat it with quail eggs, bellinis, maybe some smoked salmon with a glass of champagne or some chilled white wine . Chilled vodka is also good with it."

Langley said the caviar comeback could be rolled out across more Waitrose branches if there is sufficient demand from customers.

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