Sainsbury’s has launched a new multi-million pound loyalty scheme designed to benefit all the 18.5 million customers who shop with the supermarket chain each week.
Under the new initiative, customers will be rewarded at the till with up to 20 per cent money-off coupons for hundreds of branded and Sainsburys own-brand products – the first retailer in the UK to offer vouchers at point of sale.
The coupon scheme, claimed to be Sainsbury’s biggest investment in customer loyalty since the launch of the Nectar card in stores in 2002, will use historical data from the company’s Nectar card database and transactional data to ensure all shoppers are rewarded with money off vouchers for goods that they regularly purchase.
Sainsbury’s, Britain;s third-largest food retailer, estimates that over one billion coupons will be handed out to customers across the UK over the next five years.
The scheme has been trailed successfully in 150 stores over the past 12 months and will roll out across all 535 Sainsbury’s supermarkets by November.
Gwyn Burr, Sainsbury’s customer director said: “We know that 50 per cent of shoppers take coupons and vouchers with them when they shop, and it’s a really practical way for people to stretch their budgets, especially in the current economic climate.”
“The new coupon scheme, together with the low prices and promotions we already have, means customers will get unbeatable value on the products that are most useful to them.”
More than 60 brands have signed up to the scheme, including Unilever, Heinz and Proctor and Gamble .
