• Shopping Guides
    • Choose a supermarket
      • Aldi
      • ASDA
      • The Co-op
      • Iceland
      • Lidl
      • Marks & Spencer
      • Morrisons
      • Sainsbury’s
      • Tesco
      • Waitrose
    • Compare Supermarket Prices
      • Aldi
      • Asda
      • Boots
      • Iceland
      • Lidl
      • Morrisons
      • Ocado
      • Sainsburys
      • Tesco
      • Poundstretcher
      • Superdrug
      • Waitrose
    • Find a supermarket
    • Food Guides
      • Basmati Rice
      • Drinks & Wine Supermarket
      • E Numbers
      • Fairtrade
      • Food Labelling
      • Food Prices
      • Organic Food
      • Recycling
      • Supermarket Shopping Tips
      • Supermarket Own Brands
    • Organic shop
  • Travel Guides
  • Utilities
    • Broadband
    • Boilers
      • Boiler Insurance
      • Boiler Maintenance Cover
      • Boiler Servicing
      • Finding the Cheapest Boiler Service Quote
      • Oil Boilers
      • Boiler Types – which boiler is right for me?
    • Energy
    • Energy Suppliers
    • Switch and Save
  • Voucher Codes
    • Latest Offers
    • Exclusive voucher codes
  • Finance
    • What are savings bonds?
      • Fixed Rate Bonds
    • Banking and saving
      • Bank Accounts
      • Current Accounts
      • Savings Accounts
      • Student Accounts
    • Investments
      • Investment Bonds
      • Premium Bonds
      • Annuities
    • Credit rating
      • What is a Credit Rating?
      • Improving My Credit Rating
    • Credit Cards
      • Repay Credit Cards or Save?
      • Transferring Credit Cards
      • 0% Interest Credit Cards
      • Balance Transfer Credit Cards
      • FAQ for Credit Cards
    • Loans
      • Personal loans guide
      • Types of Personal Loans
      • Do I Need a Loan?
      • Payday Loans
      • Car Loans
      • Compare Loans
    • Debt Problems
    • Mortgages
      • Right to Buy Mortgages
      • Self Build Mortgages
      • International Mortgages
      • Missold mortgages
    • Pensions
      • Starting a Pension
      • State Pensions
      • Pension Transfers
      • SIPP Pensions
      • Opting Out of a State Pension
      • Missold Pensions
    • Banking Claims
      • Payment Protection Insurance
      • Packaged Bank Accounts
      • Missold Mortgages
      • Missold Pensions
    • Reclaiming Bank Charges
  • Family and Income
    • Increase Your Income
      • Increasing Your Income
      • Selling on eBay – Earn Extra Income
      • Surveys for Cash
    • Students and School
      • Student Loan Entitlements
      • Student Loans
      • Student Loan Calculator
      • Repaying Your Student Loans
      • University Tuition Fees List
      • Introduction of Higher University Fees in 2012-2013
    • Tax and Benefits
      • Tax Credits
      • Council Tax
      • Housing Benefit
    • Car and Petrol Guides
      • Breakdown Cover
      • Save Money on Car Expenses
    • Save Money on Fuel
      • Petrol Cost Calculator
      • Litres per 100KM to MPG Converter
      • Petrol Usage Calculator
      • MPG Calculator
      • Petrol Required for Travel Calculator
      • Fuel table
  • Insurance
    • Breakdown Cover
    • Car Insurance
    • Dental Insurance
    • Health Insurance
    • Home Insurance
      • Buildings Insurance
      • Contents Insurance
    • Income Insurance
    • Life Insurance
    • Mortgage Protection Insurance
    • Travel Insurance
  • News
  • Shop
    • Baby and child
    • Beer, Wine and Spirits
    • Drinks
    • Food Cupboard
    • Health and Beauty
    • Bird and Wildlife Care
    • Household Supplies
    • Nappy Changing
    • Pets
    • Snacks
Supermarket.co.uk
  • View Basket
Supermarket.co.uk
  • Shopping Guides
    • Choose a supermarket
      • Aldi
      • ASDA
      • The Co-op
      • Iceland
      • Lidl
      • Marks & Spencer
      • Morrisons
      • Sainsbury’s
      • Tesco
      • Waitrose
    • Compare Supermarket Prices
      • Aldi
      • Asda
      • Boots
      • Iceland
      • Lidl
      • Morrisons
      • Ocado
      • Sainsburys
      • Tesco
      • Poundstretcher
      • Superdrug
      • Waitrose
    • Find a supermarket
    • Food Guides
      • Basmati Rice
      • Drinks & Wine Supermarket
      • E Numbers
      • Fairtrade
      • Food Labelling
      • Food Prices
      • Organic Food
      • Recycling
      • Supermarket Shopping Tips
      • Supermarket Own Brands
    • Organic shop
  • Travel Guides
  • Utilities
    • Broadband
    • Boilers
      • Boiler Insurance
      • Boiler Maintenance Cover
      • Boiler Servicing
      • Finding the Cheapest Boiler Service Quote
      • Oil Boilers
      • Boiler Types – which boiler is right for me?
    • Energy
    • Energy Suppliers
    • Switch and Save
  • Voucher Codes
    • Latest Offers
    • Exclusive voucher codes
  • Finance
    • What are savings bonds?
      • Fixed Rate Bonds
    • Banking and saving
      • Bank Accounts
      • Current Accounts
      • Savings Accounts
      • Student Accounts
    • Investments
      • Investment Bonds
      • Premium Bonds
      • Annuities
    • Credit rating
      • What is a Credit Rating?
      • Improving My Credit Rating
    • Credit Cards
      • Repay Credit Cards or Save?
      • Transferring Credit Cards
      • 0% Interest Credit Cards
      • Balance Transfer Credit Cards
      • FAQ for Credit Cards
    • Loans
      • Personal loans guide
      • Types of Personal Loans
      • Do I Need a Loan?
      • Payday Loans
      • Car Loans
      • Compare Loans
    • Debt Problems
    • Mortgages
      • Right to Buy Mortgages
      • Self Build Mortgages
      • International Mortgages
      • Missold mortgages
    • Pensions
      • Starting a Pension
      • State Pensions
      • Pension Transfers
      • SIPP Pensions
      • Opting Out of a State Pension
      • Missold Pensions
    • Banking Claims
      • Payment Protection Insurance
      • Packaged Bank Accounts
      • Missold Mortgages
      • Missold Pensions
    • Reclaiming Bank Charges
  • Family and Income
    • Increase Your Income
      • Increasing Your Income
      • Selling on eBay – Earn Extra Income
      • Surveys for Cash
    • Students and School
      • Student Loan Entitlements
      • Student Loans
      • Student Loan Calculator
      • Repaying Your Student Loans
      • University Tuition Fees List
      • Introduction of Higher University Fees in 2012-2013
    • Tax and Benefits
      • Tax Credits
      • Council Tax
      • Housing Benefit
    • Car and Petrol Guides
      • Breakdown Cover
      • Save Money on Car Expenses
    • Save Money on Fuel
      • Petrol Cost Calculator
      • Litres per 100KM to MPG Converter
      • Petrol Usage Calculator
      • MPG Calculator
      • Petrol Required for Travel Calculator
      • Fuel table
  • Insurance
    • Breakdown Cover
    • Car Insurance
    • Dental Insurance
    • Health Insurance
    • Home Insurance
      • Buildings Insurance
      • Contents Insurance
    • Income Insurance
    • Life Insurance
    • Mortgage Protection Insurance
    • Travel Insurance
  • News
  • Shop
    • Baby and child
    • Beer, Wine and Spirits
    • Drinks
    • Food Cupboard
    • Health and Beauty
    • Bird and Wildlife Care
    • Household Supplies
    • Nappy Changing
    • Pets
    • Snacks
Home
FAQs

Supermarket Own Brand Examples

Sainsbury have their ‘basics’ range which are similar prices to both ASDA and Tesco’s essentials range, the supermarket also have their ‘Taste the difference’ range which is their own food label with a higher standard of ingredients with a reduced price in comparison to branded products.

They also have their own range of toiletries and everyday household necessities like washing up liquid, shaving gel and shampoo.

Again these come in their own brand and often copies of branded products even down to the design of the container they come in;

Spot the difference

For example, Sainsburys ‘Herbal Extract dry/damaged shampoo’ priced at £1.26 made in the UK is almost the spitting image of ‘Herbal Essences dry/damaged hair shampoo’ priced at £3.22 manufactured in France.

It is this the consumer has to choose between these on a daily basis.

Own brand ranges

Similarly, Tesco has its ‘Value’ range, an intermediate ‘Standard’ range and their ‘Finest’ range giving their customers the choice of the quality and price they wish to spend, again the reported differences in their categories are the ingredients and how the product is presented, for example a misshapen, marked apple would only be found in their value range giving the customer the opportunity to chose the price range and standard they desire.

Morrisons also has its own brand with ranges that vary on cost and supposedly standard, again it is reported that the only differences between these ranges apart from the appearance of the packaging is the variation of ingredients used and the standard that is expected of them.

Marks and Spencers do not stock or sell any branded products, everything you find in the food section of the store will be their own premium brand. There are however variations you can buy with their premium range being superior to other products available.

ASDA. like Sainsbury, Morrisons and Tesco have a ‘Smart Price’ range and a premium own brand from which the customer can choose depending on their budget. In addition to this ASDA tends to be slightly cheaper on branded products in comparison to the other three supermarkets that make up the ‘Big 4’ (Morrisons, ASDA, Tesco and Sainsbury).

Discount supermarkets

There are also the alternatives of the likes of Lidl and Aldi who have reportedly seen a rise in their turnover as a result of the economic downturn, many people report that the products purchased there are the same prices as the basic ranges available at the Big Four with the superior quality often associated with branded products.

Facebook Twitter Google+ LinkedIn Pinterest
Latest News
  • Asda
  • Sainsburys
  • Tesco
  • Morrisons
  • Waitrose
Asda Rewards loyalty scheme now extended to stores nationwide, supermarket confirms - Times Series
17 August 2022
Asda: 'I tried doing a plastic-free supermarket shop and it was almost £20 more expensive' - My London
19 August 2022
Asda confirms popular money-saving scheme will carry on until 2023 - Birmingham Live
19 August 2022
Sainsbury's beats traditional rivals and two guests to offer cheapest shop - The Grocer
19 August 2022
Asda, Tesco, Morrisons, Sainsbury's and Aldi shoppers urged to re-use toilet paper as prices continue to rise - Lancs Live
19 August 2022
Police searching for man after unexplained death at former Sainsbury's store site - Wales Online
19 August 2022
Tesco cancels all home deliveries over 'technical issues' - Metro.co.uk
19 August 2022
Tesco shoppers warned over Clubcard mistake that could push up your food bill - The Mirror
19 August 2022
Residents push for local Tesco Express to be changed back to Metro store - Wales Online
18 August 2022
Tesco, Asda, Morrisons and Sainsbury's finally passing on petrol and diesel cuts to drivers - North Wales Live
19 August 2022
FREE cuppa and slice of cake for every reader in Morrisons cafe with this great offer - Express
19 August 2022
Morrisons staff help provide a 'memorable' mystery shopping experience - The Grocer
19 August 2022
Waitrose Partners With Create Not Hate For ‘The People’s Potato’ Campaign - The Drum
19 August 2022
Waitrose to close unprofitable Newcastle city centre and Croydon stores - Retail Gazette
19 August 2022
Supermarket 'essential' ranges compared on a £10 budget - Asda vs Waitrose - The Mirror
19 August 2022
ICELAND DEALS
New at Iceland
Advertisment
Supermarket Deals
Iokheira Dog Cooling Mat Large,Pet Cooling Mat Innoxious Gel Self Cooling Pad,Great for Dogs and Cats in Hot Summer (L…
Iokheira Dog Cooling Mat Large,Pet Cooling Mat Innoxious Gel Self Cooling Pad,Great for Dogs and Cats in Hot Summer (L…
Buy From Amazon
Shea butter 500g – Certified Organic, Unrefined, Raw, Natural – 100% Pure
Shea butter 500g – Certified Organic, Unrefined, Raw, Natural – 100% Pure
£6.45
Buy From Amazon
Organix Melty Tomato Slices Organic Baby Finger Food Snack 7+ Months 20g (Pack of 8)
Organix Melty Tomato Slices Organic Baby Finger Food Snack 7+ Months 20g (Pack of 8)
£5.20
Buy From Amazon
Calypso Relaxing Moment Body Sponge
Calypso Relaxing Moment Body Sponge
£3.50
Buy From Amazon
Scrubbingtons Pit Stop Children’s Natural First Deodorant – Aluminium and Alcohol Free for Sensitive Skin 1 x 50ml
Scrubbingtons Pit Stop Children’s Natural First Deodorant – Aluminium and Alcohol Free for Sensitive Skin 1 x 50ml
Buy From Amazon
Bomb Cosmetics Let it Snow Handmade Wrapped Bath and Body Gift Pack, Contains 5-Pieces [Contents May Vary], 410g
Bomb Cosmetics Let it Snow Handmade Wrapped Bath and Body Gift Pack, Contains 5-Pieces [Contents May Vary], 410g
£13.34
Buy From Amazon
Felix As Good As It Looks Cat Food Meat And Fish 80x100g
Felix As Good As It Looks Cat Food Meat And Fish 80x100g
£36.38
Buy From Amazon
Salt of the Earth Natural Deodorant Roll On Melon & Cucumber – 100% Natural Ingredients, Effective Protection, Vegan…
Salt of the Earth Natural Deodorant Roll On Melon & Cucumber – 100% Natural Ingredients, Effective Protection, Vegan…
£6.49
Buy From Amazon
QV Gentle Wash 500g, Soap-Free, Moisturising, Low Irritant, PH Balanced, Body Wash for Eczema and Dry Skin Conditions
QV Gentle Wash 500g, Soap-Free, Moisturising, Low Irritant, PH Balanced, Body Wash for Eczema and Dry Skin Conditions
£6.66
Buy From Amazon
Balneum Medicinal Bath Oil 041-7766
Balneum Medicinal Bath Oil 041-7766
£9.49
Buy From Amazon
Sanctuary Spa Sleep Bubble Bath, Lavendar and Midnight Flower Drift Off Bath Soak, 500ml
Sanctuary Spa Sleep Bubble Bath, Lavendar and Midnight Flower Drift Off Bath Soak, 500ml
Buy From Amazon
Little
Little
Buy From Amazon
Vivactive Extra Large Incontinence Nappy Disposal Bags – 100 Pack, green
Vivactive Extra Large Incontinence Nappy Disposal Bags – 100 Pack, green
£6.43
Buy From Amazon
Craft Beer Introductory Mixed Case By Beer Hawk – 12 Craft Beers Pack – Perfect Beer Gift for any Beer Lover
Craft Beer Introductory Mixed Case By Beer Hawk – 12 Craft Beers Pack – Perfect Beer Gift for any Beer Lover
Buy From Amazon
Aptamil 2 Follow On Baby Milk Powder, 6-12 Months, 800g (Pack of 6) – Packaging May Vary
Aptamil 2 Follow On Baby Milk Powder, 6-12 Months, 800g (Pack of 6) – Packaging May Vary
£75.00
Buy From Amazon
McGuigan Black Label Red, 75 cl (Case of 6)
McGuigan Black Label Red, 75 cl (Case of 6)
£45.97
Buy From Amazon
Pampers Size 1 New Baby Jumbo Box Nappies – Pack of 72 Nappies
Pampers Size 1 New Baby Jumbo Box Nappies – Pack of 72 Nappies
£17.31
Buy From Amazon
Wildlife World Wooden Squirrel Feeder and Feeding Box with Lift-Up Lid for the Garden
Wildlife World Wooden Squirrel Feeder and Feeding Box with Lift-Up Lid for the Garden
£18.29
Buy From Amazon
2 Pack Ocean Shower Cap Double Layers Bath Caps for Women Reusable Spa Waterproof Designed Satin Lined (Pink and Blue)
2 Pack Ocean Shower Cap Double Layers Bath Caps for Women Reusable Spa Waterproof Designed Satin Lined (Pink and Blue)
Buy From Amazon
Brancott Estate Marlborough Sauvignon Blanc White Wine, 6 x 75 cl (Case of 6)
Brancott Estate Marlborough Sauvignon Blanc White Wine, 6 x 75 cl (Case of 6)
£62.00
Buy From Amazon
ICELAND FAVOURITES
Iceland Favourites
  • Click here - to select or create a menu
  • Compare Prices
  • Aldi
  • ASDA
  • Iceland
  • Lidl
  • Morrisons
  • Netto
  • Sainsbury’s
  • Somerfield
  • Tesco
  • Waitrose
  • Voucher Codes
  • Save on your gas bills
  • Save on your electricity bills
  • Save on your broadband
  • Supermarket news
  • Register
  • Log in
  • Jobs
Follow us on facebook Follow us on twitter
  • About
  • Disclaimer
  • Our Ethics
  • Privacy Policy
  • Terms and Conditions
  • Cookie Policy
Privacy Settings and Cookie Policy

Supermarket.co.uk uses cookies to analyse traffic, for personalized advertising measurement purposes and to provide necessary website functionality, to improve your experience. By using our website, you agree to our Cookies Policy and to Google’s Privacy & Terms.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT