Sainsbury’s TU is the supermarket’s own-brand clothing line. The TU brand replaced the Jeff Banks designed range, Jeff & Co in 2004 and has since helped Sainsbury’s establish itself has the UK ’s tenth largest clothing retailer by volume. TU items are sold both in-store and online.
In 2008, Sainsbury’s introduced the TU clothing brand into its homewares offering. Homeware products, such as lighting, dinnerware, bathroom accessories, kitchen products and toys, are now provided online and in selected stores under Sainsbury’s ‘TU Home’ brand.
TU Home follows on from the Sainsbury’s Basics homewares range, which was first launched in 2005, followed two years later by the ‘Different by design’ premium homewares range.