Morrisons, one of the ‘Big Four’ supermarkets – along with Tesco, Asda and Sainsburys – has been ranked bottom of a survey to find the best and worst high street shops and supermarkets in the UK.
The consumer group Which? conducted the survey, asking more than 10,200 people about their shopping experiences and seeing how likely they were to recommend a store.
Morrisons came 100th out of 100 stores, scoring 55 per cent, just below WH Smith who scored 56 per cent. Poundland, Poundstretcher, Vodafone and Peacocks completed the bottom six.
Toolstation finished joint-first with Richer Sounds, both scoring 80 per cent.
John Lewis finished joint-top with Toolstation in 2016, but this year had to settle for joint-third with Waterstones and Harvey Nichols. Each of these three stores scored 79 per cent, with the latter experiencing a jump of 18 places compared to last year, the sharpest rise of all stores in the list.
Richard Headland, Which? magazine editor, said: “The best retailers, Richer Sounds and Toolstation, continue to strike the right balance by selling quality products at reasonable prices.
“It’s a simple formula, but that’s why they consistently score well with shoppers in the Which? survey.”
A spokesperson for Morrisons said: “Another survey from Which? very recently found that customers thought we were the most improved supermarket in the UK, so we’re baffled by these results, which are based on a very small number of responses.”