The waste generated by supermarkets is a big source of controversy, with many people and parties campaigning against it. A supermarket in Denmark has opened, selling only surplus food which otherwise would go to waste, and it could signal the move that could drastically reduce waste in the country.
The produce available in the store, called Wefood, will be cheaper than it otherwise would be at one of the bigger supermarkets.
Customers can reportedly expect discounts of between 30 and 50 per cent.
The website states that 700,000 tonnes of food go to waste every year in the country, despite the fact that, according to the World Food Programme, 795 million people worldwide are suffering from malnourishment.
Wefood has been put together by Non-Government Organisation (NGO) Folkekirkens Nødhjælp. Per Bjerre, from the NGO said that “Wefood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low-income shoppers buy anyone who is concerned about the amount of food waste produced in this country.”
Denmark is by no means the only country with wasted food. So much food goes to waste that is either taken off shelves, or never even reach them because they are not considered good looking enough. Asda have taken a step towards reducing this by stocking a ‘Wonky Veg Box’ which packages the vegetables, that wouldn’t make it to the shelves, together, giving customers a cheaper and greener alternative.
