Supermarkets urged to concentrate their price offers on healthy food

To help fight against the growing rate of obesity, supermarkets are being urged to focus their deals on healthy food, with more than half of offers placed on less healthy food.
According to Which? it is much more likely for confectionery to have special price offers in place than fruit and vegetables. Its analysis involved special offers available in six major supermarkets: Asda, Tesco, Sainsburys, Morrisons, Waitrose and Ocado.
The research found 53 per cent of 77,165 promotions being placed on less healthy products – products which the consumer group classed as such if they contained a red ‘traffic light’ label for sugars, salt, fat or saturates.
However, if a product had a red label for fat, but green for saturated fat, then this was not classed as being a part of this group. Fresh fruit and vegetables, which had not been processed at all, were automatically classed as being healthier items.
The consumer group found 52 per cent of confectionery to be on special offer, considerably higher than the 34 per cent of vegetables and 30 per cent of fruit that were on offer.
Alex Neill, director of campaigns and policy at Which?, said: “Everybody has to play their part in the fight against obesity and people want supermarkets to offer more promotions on healthier foods and yet our research found the opposite.
“It is time for supermarkets to shift the balance of products they include in price promotions and for all retailers to get rid of temptation at the till by taking sweets off the checkout.”
A separate survey by Which? saw 29 per cent of respondents claim they struggle to follow a healthy diet because they believed healthier food was more expensive on the whole.