Grocery costs are still falling at a record pace, according to research by Kantar Worldpanel.
For the 12 weeks leading up to 01 March, there was an annual price fall of -1.6%.
Lower general inflation on top of the price wars between the big four stores meant that shoppers as a whole saved an estimated £400 million over those 12 weeks.
Weaker oil prices which has manifested in shockingly low fuel prices, also helped with this underlying inflation drop.
Despite many issues in the last year, it seems that Tesco have held onto their popularity. According to this report by Kantar Worldpanel, the biggest store in the country managed the strongest sales it has seen in 18 months, growing by 1.1%.
Asda, Sainsburys and Morrisons however saw falls in the number of their sales.
Fraser McKevitt, who is the head of retail for Kantar Worldpanel, said: “All of the major supermarkets are cutting prices to win shoppers, especially within everyday staples such as eggs, vegetables and milk.
“Retailers are focusing their efforts on simple price cuts rather than complicated ‘multibuy’ deals.”
He added: “This resurgence has impacted Asda which competes for many of the same shoppers as Tesco.
“Asda’s sales are down by 2.1%, taking its market share to 17.0%.
“Morrisons and Sainsbury’s both grew behind the market average, with sales falling by 0.4% and 0.5% respectively.”
