Bargain food deals are steering us towards obesity

A study from Cambridge University has indicated that supermarket promotions tempt us towards an unhealthy lifestyle, and that the calorie count in the average supermarket basket has risen by 12 percent in the last eight years.
Between 2006 and 2014, a disparity emerged about how healthy the foods that are bought on sale are. There has been a 35 percent increase in the amount of fatty, sugary foods sold on promotion, whereas healthier foods have only seen a 20 percent increase in promotional sales.
This is despite the fact that both types of food have seen similar amounts of cost reduction.
It is possible that customers focus on stockpiling non-perishable foods when they are on sale. Non-perishable goods, however, are in most cases the more unhealthy foods. Fresh fruit and vegetables, comparatively, cannot be kept for long, so stockpiling them is pointless and wasteful.
It is thought that better off families may be the ones most likely to buy these unhealthy foods, as they will have the extra money to buy more, and the physical room to store it all at home. They would also have surplus cash to spend on impulse buy deals.
The average amount of calories purchased in one shopping trip in this same time period went up by 12 percent. There were increases in the amounts of fat, sugars and saturated fats that people were buying.
The country has become more obese over time, and the results of this investigation mirror that. People are buying more food and becoming unhealthier.
Tam Fry of the National Obesity Forum charity told reporters: “We need the same sort of legislation over sugar and fat that we had over salt. The reduction in salt in our diet has been a triumph, and it came about because the Food Standards Agency, an independent body, was given the power to force food companies into line.”