Aldi overtakes Waitrose in market share numbers

Aldi has become the UK’s sixth largest supermarket in terms of market shares, a record high for the German discount chain, overtaking Waitrose in the process.
According to figures from Kantar Worldpanel, Aldi’s market share rose to 5.3 per cent, ahead of Waitrose’s 5.1 per cent, after its strong performance in the price war.
Over the 12 weeks up to 29 March, Aldi’s sales soared by 16.8 per cent, whilst Waitrose, the up-market chain which is part of the John Lewis Partnership, saw its sales rise 2.9 per cent.
Tesco and Sainsburys saw very minor increases in sales, whilst Morrisons and Asda’s dropped slightly.
Tesco has the largest percentage of the market share, with 29.4 per cent, followed by Asda, Sainsbury’s, and Morrisons, the supermarkets which are commonly referred to as the ‘big four’. Having overtaken Waitrose, Aldi is now looking to go past The Co-op, which has a market share of 6 per cent.
“Aldi and Lidl’s rate of growth will continue to come down but they are still ahead of the rest of the industry,” said Fraser McKevitt, of Kantar Worldpanel. “We have had big discounters in the UK market before but what’s different about Aldi and Lidl is they are both massive international retailers and private companies investing in many more stores.”
Aldi has also confirmed it will be creating 600 new jobs as the number of its London stores quadruples. There are currently 560 Aldi stores in the UK, and the intention is to reach 1,000 by 2022.