Supermarket Price War Blamed for Job Cuts

If you shop at the big four supermarkets, it is hard to think of the price war as anything but good, but the knock on effects of cheapening goods has taken its toll on the manufacturing sector, apparently resulting in job losses.
McBride, a company that creates and sells certain cleaning products to the large supermarkets, will be cutting its workforce of 16,000 by a quarter, in a desperate need to make savings.
The manufacturer has reported a 3% drop in sales this year as a result of rivals selling their products at lower prices.
As discounters like Lidl and Aldi have taken a larger share of the market, the big four supermarkets, Tesco, Asda, Morrisons and Sainsburys have all had to enter a price war to try and hold onto their customers.
The subdued grocery market has not just affected McBride. Mr. Kipling and Bisto are other top manufacturers that have been affected, having had to slash sales forecasts as cheap competition has been boosted.
The job cuts at McBride are set to save the company £12million across their four sites in the UK, although the European and China sites should remain unaffected.