Supermarket reports Christmas sales growth

Sainsbury’s has reported a 0.2 per cent like-for-like growth in sales for the third quarter of 2013.
This figure does not include fuel or new stores and was higher than expected. It means that Sainsburys has now had 36 consecutive quarters of growth. 
Justin King, chief executive, hailed the “strong sales” and said the quarter had been “characterised by a very tough sales environment”. 
The week leading up to Christmas Day was was the store’s “busiest ever trading week”, with more than 28 million transactions recorded over this period.
Sainsbury’s reported that its ‘Taste the Difference’ range had performed very well, as sales grew at a rate of ten per cent. In addition, its convenience stores fared especially well in the recent figures with growth of 18 per cent. 
Christmas Eve was its most successful day with £7 million in sales, prompting Mr King to say it “underscores how customers choose convenience stores to top up their main supermarket shop”. 
Mr King also reminded customers of the store’s pledge to help Brits ‘Live Well for Less’, particularly in the post-festive period where the economic backdrop remains uncertain for many families.