Supermarket giant Morrisons will start offering online grocery shopping from Friday (January 10th).
Most of the Midlands will be able to buy their groceries online and have them delivered to their door, while the store hopes it will cover half of the country by 2015.
Dalton Philips, chief executive, said: “This fresh food offer will be the closest thing on the internet to being in a store and selecting food yourself. Customers do have concerns about buying fresh food online and today we believe we’ve come up with the answer.”
Delivery charges will be either £1, £3 or £5 depending on the time of the delivery and customers will be given one-hour time slots in comparison to the usual two-hour window normally offered by supermarkets .
To ensure that everyone receives the best quality produce, customers will be able to carry out a doorstep freshness check when the delivery arrives. It will take the form of a rosette rating system for quality and seasonality of the groceries.
Simon Thompson, managing director for online food at Morrisons, said that the store would love customers to take part in this feedback system so it can make the service as good as possible.
