Supermarket giants Tesco and Morrisons saw their market shares fall in the 12 weeks to February 2nd.
Sainsbury’s, Waitrose, Aldi and Lidl all outperformed the wider grocery market, which experienced the lowest level of growth since 2005 – 2.4 per cent.
Morrisons’ sales were shown to have decreased by 2.5 per cent and its market share dropped from 11.8 to 11.3 per cent year-on-year.
Tesco saw its sales slow by 0.4 per cent, while its market share fell from its previous figure of 30 per cent to 29.2 per cent.
However, it was the discount retailers who flourished in the figures. Aldi and Lidl saw sales rise by 32 per cent and 17.2 per cent respectively, as shoppers sought out bargains.
Kantar Worldpanel retail analyst Fraser McKevitt said the figure of 2.4 per cent growth showed “that brighter economic prospects are yet to be seen in the nation’s shopping trolleys”.
“The slowest industry growth since 2005 made it hard for many of the biggest retailers to increase sales,” he added.
