Supermarket giant Morrisons is to extend its online delivery service into Yorkshire.
The retailer originally started the scheme in the Midlands in January as part of its plans to take a share of the growing online groceries market.
It has been lagging behind its main rivals – Tesco, Sainsburys and Asda – in launching such a delivery service, although the store hopes to extend the scheme to London by the summer and be able to deliver its products to half of the country by 2015.
Morrisons’ managing director for online food Simon Thompson was quoted by the Yorkshire Post as saying: “It has been wonderful delivering to Morrisons customers in our heartland. They certainly appeared pleased to see us on their doorstep.
“Operationally it has been a very good day and we look forward to many more like it.”
Morrisons is trying to increase its market share after a disappointing Christmas, during which it saw its like-for-like sales drop by 5.6 per cent. A spokesman for the retailer called the figures “disappointing” and admitted it was under-represented in the online and convenience channels.
