Asda has pledged to give £400,000 to communities that have been hit by the recent flooding.
With the help of a $250,000 (£152,000) donation from parent company Walmart, the retailer will be working directly with local communities to identify who needs support most.
Stores around the country have been “inundated” with requests from customers, colleagues and suppliers offering their support. In-store collections will be set up so personal contributions can be made to support relief efforts. The Asda Foundation has also pledged to make top-up donations to the funds that are raised locally.
Asda chief executive officer Andy Clarke: “At Asda, our colleagues are renowned for going above and beyond for their local communities. The least we can do is to try to help those worst hit by the adverse weather conditions.”
A donation of over £2,000 was made yesterday (February 11th) to the Asda store in Taunton, which will buy 25 tonnes of straw and feed for cattle. Furthermore, £1,000 has been given in Bridgwater to provide food parcels to support families in evacuation centres.
