Aldi voted favourite supermarket

Aldi has been crowned the nation’s favourite supermarket, beating off stiff competition from the likes of Marks and Spencer and Waitrose.
A survey from Which? said the discount store provided value for money and helped to ease the impact of increasing food prices on customers’ budgets.
The retailer narrowly beat Waitrose to the top spot, which had been voted the nation’s favourite every year since the survey started in 2007.
In excess of 7,000 shoppers were questioned about how satisfied they were as customers and whether or not they’d recommend a supermarket to a friend. They were also asked to rate stores on pricing, service, quality of fresh produce and how easy it was to find certain products.
Aldi came top with 76 per cent, with Waitrose on 75 per cent. Tesco – the country’s biggest grocery chain – scored 57 per cent, while the Co-op came last out of the big retailers, with 50 per cent. 
The authors wrote: “The single most important factor for shoppers when deciding which supermarket to buy from is that it offers good value and [customers] clearly see Aldi as number one in this department.”