Waitrose is hoping to help support vulnerable people over Christmas with the launch of a new charity drive.
The supermarket is planning on helping to provide lunches for those who would likely otherwise be on their own for Christmas Day – including homeless and elderly people.
According to the TNS Agenda for Later Life survey for Age UK, around 750,000 people aged over 65 in the country say they often feel lonely.
Waitrose community manager Tina Varns said: “This new Isolation Campaign will complement the great work our shops are already doing in their local communities – and we’re excited about the difference it will make to so many people.”
Every one of the retailer’s 300 stores will offer food, volunteering hours and money to make sure the community events take off.
The Waitrose Partner Volunteering programme allows each shop to spare 250 hours every year for its partners to give their time to a good cause while still receiving their usual wages.
Local groups are now being asked to get in touch to ask for the supermarket’s help – especially if they are already organising a seasonal event of this nature.
