Sainsbury’s online shopping service now delivers to 190,000 customers a week and has annualised sales of £1 billion.
This represents a growth of 16 per cent over the last 12 months, with more and more consumers choosing to procure their groceries on the internet rather than in-store.
Because of this market shift, Sainsburys has spent a lot of time concentrating on making its online experience as easy for new customers as possible and this has led to it winning the Grocer Gold Award for Online Retailer of the Year in 2012 and 2013.
Jon Rudoe, Sainsbury’s director of online, digital and cross channel services, said: “We’ve gone from strength to strength in recent years and hitting £1 billion in sales is a great testament of the dedication to our colleagues who always go the extra mile to deliver outstanding service.”
To celebrate the fact it has reached this landmark, Sainsbury’s has given its personnel a discount of 20 per cent on all products and there is no cap on the extent to which this can be used.
