Waitrose has teamed up with celebrity chef Heston Blumenthal to provide customers with an eye-catching Christmas dessert.
The supermarket is launching its latest marketing campaign today (November 13th), which will feature the Heston from Waitrose Strawberry and Lychee Gateau.
Alongside the gateau, the retailer is launching a range of party food and frozen desserts, which will all be seen in TV adverts alongside the theme of “giving a party to remember”.
The “piece de resistance”, as the company calls it, is made of layers of lychee mousse, strawberry and lemon confit and rose water mousse. It also contains a host of tasty fillings including charlotte sponge, alpine strawberries, lychee liqueur, white chocolate, almond sponge and nut feuilletine.
Waitrose buyer Emma Oswin said: “This unique dessert will add the wow factor to Christmas dining this year. The attention to detail in the flavours and the way this dessert looks is like nothing else on supermarket shelves.”
Customers will be able to get their hands on The Heston from Waitrose Strawberry and Lychee Frozen Gateau for £12.99 and can pick it up from stores across the country as well as the supermarket’s website.
