Sainsbury’s will launch its latest line of clothing designed by celebrity fashion expert Gok Wan tomorrow (November 7th).
The supermarket has said the range will be the tenth exclusive collection by the TV personality and will arrive “just in time to celebrate in style this Christmas “.
In a statement on its website, Sainsburys described the line as focussing on “classic British styling with a hint of Gok magic”.
There are 21 different items for customers to choose from, with the retailer highlighting a purple jewel dress and satin stripe trousers as two “must-have” pieces of clothing.
The range is also modeled on key trends for the autumn and winter season – which include design features like pleats, quilted shoulders and cable-knit jumpers.
Prices for items in the range start from £10 and go up to £45.
Director of Tu Clothing James Brown said: “Gok’s philosophy of empowering women by creating beautiful, flattering clothes that inspire confidence resonates perfectly with our customers.”
The supermarket has worked alongside the designer for two years – with Sainsbury’s claiming it sells a piece from one of his collections every 14 seconds.
