ASDA maintains 2012 growth

ASDA has maintained its 2012 growth momentum with quarter one sales up 1.3 per cent on last year’s figures.
Like for like sale for the 14 weeks to April 12th 2013 grew 1.3 per cent, with increasing investment in lowering prices on everyday essentials paying dividends in the sales figures.
Market share for the Walmart-owned grocery giant remained unchanged at 17.9 per cent, with online sales delivering strong growth of 16 per cent in the quarter.
Andy Clarke, president and chief executive of ASDA, said: “This represents a strong performance in what remains a very tough market. Despite a difficult environment for our customers, we have continued to achieve growth on growth by lowering the prices of essentials.”
The retailer says it is on course to be named Britain’s lowest priced supermarket for the 16th year in a row and is investing further in its 50p and £1 lines, following on from a £100 million commitment to reduce prices of essentials including milk, eggs, bread and butter.
ASDA is currently the second largest supermarket chain in the UK after Tesco.