ASDA is teaming up with the British Skin Foundation to launch a sun care campaign.
The supermarket chain has announced its Don’t Get Burnt! campaign as it lobbies the government to cut the VAT rates on sun lotion.
Shoppers are currently charged the standard 20 per cent VAT rate for sun cream, despite it being vital in preventing sunburns that, if severe, can cause skin cancer.
In a survey commissioned by ASDA, more than 60 per cent of respondents in the UK said they find sun protection products overpriced.
This forces a significant number of consumers to use old, ineffective sun lotion, with over a quarter of those surveyed admitting they regularly use protection purchased more than two years ago.
British Skin Foundation spokesperson Hermione Lawson added: “By the end of this summer, around 1,250 people in the UK will die from skin cancer. We support ASDA’s ‘Don’t Get Burnt!’ campaign to highlight the serious health risks posed from sun damage.”
The supermarket is also launching an e-petition to lobby the government in an attempt to reduce the VAT rate on sun lotion.
