UK rapeseed oils reducing sales of imported olive oil

Sales of UK-produced rapeseed oils have become so great it has reduced the amount of olive oil Tesco imports.
Extra virgin olive products from countries like Italy and Greece rose in popularity when celebrity chefs began to use them extensively in the late 1990s and early 2000s – with Jamie Oliver one high profile proponent.
But sales have now dropped significantly as consumers look to use healthier, home grown rapeseed-based alternative.
Demand for the newly popular UK oil grew by 11.5 per cent in 2012 across all major supermarkets, while sales of extra virgin olive oil fell by 0.9 per cent according to retail analysts Kantar.
The British product is now in such high demand that Tesco sells 21 different varieties, including chilli, garlic, ginger and lemon.
Gemma McIvor, local sourcing manager at Tesco supermarket, said: “Rapeseed is extremely easy to grow and now that there is a growing awareness of it as a healthier alternative to olive and vegetable oil we think that more farmers will be tempted to grow it.