Supermarket posts positive Q1 sales figures

Sainsbury’s supermarket has posted strong sales figures for the first quarter of 2013.
Total sales for Q1 were up 3.6 per cent and like-for-like sales increased by 0.7 per cent.
Market share for the supermarket rose by 0.2 per cent to 16.8 per cent.
The grocer’s chief executive Justin King said: “This performance is driven by the hard work of our colleagues, whose outstanding performance in serving 23 million customers per week has been recognised by the prestigious Grocer 33 Customer Service Award.”
Mr King also said the chain was the only major supermarket to have increased its market share in the quarter – as others saw their fortunes fade with the rise of low cost shops such as Aldi and Lidl.
Tesco recently posted poor quarterly results that showed like-for-like sales were down by around one per cent.
Part of the success, says Sainsburys, comes from its Live Well For Less and Brand Match campaigns that indicate the chain’s commitment to providing special offers.