ASDA named lowest priced supermarket

The ASDA supermarket chain has been named the lowest-priced for the 16th year in a row.
At the Grocer Gold Awards, described as the “Oscars of the food and drink industry” by ASDA, it was announced that the shop was the cheapest major supermarket in the UK.
The 33 Price Award compares the price of everyday items across large supermarkets including Morrisons, Tesco and Sainsbury’s and found ASDA to be the cheapest.
One of the main reasons the chain achieved this goal was because of its Price Guarantee, which assures customers it will always be 10 per cent cheaper than any other major supermarkets. 
This offer does not extend to Aldi and Lidl, which are both rising in popularity as consumers look to make their money stretch further.
A new advert released to celebrate the award said: “That’s 16 years of working hard to save our customers money … once again [we are] Britain’s lowest price supermarket.”
Additionally, the grocer’s Fish Made Simple seafood selection was named as the Best Own Label Range.