Tesco is continuing to recover its share of the UK’s grocery market and is taking on competitors for the first time since June 2011.
According to research firm Kantar Worldpanel, the supermarket’s sales saw a 3.3 per cent rise in the 12 weeks to January 20th, giving it a market share of 30.4 per cent.
Kantar’s director Edward Garner said the results show Tesco has stabilised itself and will be able to get back on track with customers.
He added: “This improvement has put some pressure on the rest of the big four, with Morrisons in particular suffering.”
Morrisons has experienced a 3.7 per cent drop in food and drink sales since the Christmas period and is trailing behind Tesco, Asda and Sainsbury’s.
This is after Tesco rolled out a £1 billion initiative last April to revive its sales by taking on more staff, smartening stores and working on its food range.
Kantar noted discount chains Aldi and Lidl outstripped market rivals, with the two stores reporting sales growth of 28.2 per cent and ten per cent respectively.
