Tesco has been crowned the cheapest supermarket for Christmas this year.
The supermarket giant won the Christmas Grocer 33 award, as a complete Christmas shop in Tesco – which included turkey and all the trimmings, drinks and other Christmas essentials – came in cheapest at £135.80. However it was only cheaper by 41 pence, as Asda’s total came in at £136.21.
Tesco came in cheaper on Champagne, red wine, streaky bacon and Christmas pudding. Morrisons came in third, just 72 pence behind second place.
David Wood, Tesco’s UK marketing director, said the store was delighted.
“Winning the Grocer 33 shows how hard we’re working to keep prices low on the products that matter most at Christmas, and we are giving our customers better value than anyone else,” he added.
Stephen Smith, Asda’s chief marketing officer, described Tesco’s victory as “hollow”, however, insisting that the store was “ten per cent cheaper, guaranteed, even on this basket”.
This victory is only Tesco’s second of the year, as Asda has won 45 out of the previous 50 weekly awards. Asda has also won the Christmas Grocer 33 award for the past four consecutive years.
