Waitrose to stock vegetables grown in local schools

Waitrose is to begin selling vegetables grown in local schools under a scheme led by TV gardener Alan Titchmarsh.
The supermarket is hoping the initiative will encourage children between the ages of seven and 11 to develop an interest in gardening and grow their own produce.
Each Waitrose branch in Britain is set to work alongside four primary schools, which will all be given a seed kit – including equipment, seeds and instructions – to get started with their own vegetable patch.
Titchmarsh – who was recently hired by the food and drink giant to boost awareness of British agriculture and horticulture – said teaching kids at an early age about food and where it comes from is something he is passionate about.
“We’ve all read shocking statistics about how many nowadays do not know what chips are made from or that a blackberry is a type of fruit and not just a phone,” he remarked.
The ‘grow and sell’ scheme comes after a successful pilot last year that saw Waitrose collaborate with 20 primary and secondary schools in London to sell fruit, vegetables and other groceries with the School Food Matters charity.