Some of the UK’s leading supermarkets have seen strong performance in the entertainment market, new figures have stated.
According to research from Kantar Worldpanel, Asda, Sainsbury’s and Tesco all increased their share of the music, video and games sector, accounting for 32.2 per cent of all entertainment sales in the 12 weeks ending March 17th.
Fiona Keenan, consumer insight director at the international firm, said the food and drink chains all performed well during the first quarter of the year, driven mainly by the success of the film Skyfall.
She continued: “It was undoubtedly going to be the biggest title of the year and the grocers made sure they were the number one choice for consumers.”
Through competitive pricing and large-scale advertising campaigns, the supermarkets were able to take over 80 per cent of the film’s sales to date.
Meanwhile, dedicated entertainment store HMV also saw an improvement in sales during the three-month period and the chain now accounts for 17.6 per cent of the market, only one percentage point lower compared to its share in the last quarter of 2012.
