Farming pledge made by UK supermarket

A UK supermarket has pledged to assist with the future of British farming .
Sainsbury’s announced it will offer a £1 million fund to help with the next set of industry improvements, which aims to encourage farmers and suppliers to use the latest technology and innovations in their work.
It is hoped the cash injection will act as a positive step for a sector that has been hampered by poor weather, escalating commodity prices and threat of disease in recent times.
Farmers can apply for the fund until November 21st 2012, with priorities for the awards going to those who place an emphasis on improving animal health and welfare, bolstering cost-effectiveness and efficiencies and developing new products.
Justin King, chief executive officer at Sainsbury’s, stated: “Our customers want to buy high quality, fresh British food and we have committed to double the amount of British food we sell by 2020.”
Mr King added agricultural innovation in the UK has slowed in recent years, despite it needing to accelerate in order to combat competition from around the world, as well as the impact of climate change and water security.