Aldi saw profits leap at its UK arm by around 450 per cent in 2011, new figures have shown.
The discount supermarket enjoyed a rise in such a measure from £18.7 million to almost £103 million over the 12-month period, with sales climbing nearly 30 per cent to £2.76 billion.
These numbers suggest customers are heading to the store for its cheap prices as they look to reduce their grocery bills and keep their family finances under control.
Expansion at the supermarket was highlighted through its opening of 29 stores in 2011, with a further 40 branches expected to be introduced before the end of 2013.
This will take Aldi’s branch number to more than 500, with 4,500 new jobs created this year alone as a result of the growth.
Matthew Barnes, UK joint group managing director at the supermarket, explained the group is constantly reviewing its offering and coming up with new innovations to stay on top of consumer demand.
Mr Barnes stated: “This has seen us expand our product range by 30 per cent, source the vast majority of produce from UK-based companies and make changes like introducing trolleys with baby seats.”
