A UK supermarket has announced it has achieved significant success in its grocery market business in 2012 so far.
In its interim results for the 28 weeks to September 29th, Sainsbury’s reported strong sales, enjoying outperformance despite challenging conditions.
Justin King, chief executive of the chain, explained its share of the grocery market currently stands at its highest level for almost a decade.
Indeed, following 31 consecutive quarters of like-for-like growth, this share has climbed to 16.7 per cent.
Mr King stated: “We continue to succeed by remaining focused on delivering quality products, best-in-class service and value for our customers, without compromise.”
He explained the supermarket’s price competitiveness is being reinforced by Brand Match, Nectar and its highly targeted coupon-at-till initiative.
As a result of its success, Sainsbury’s – which was founded in 1869 by John James Sainsbury – is well-positioned to help its customers through its Live Well for Less scheme, Mr King observed, adding the group’s consistent strategy and customer insight is enabling it to deliver for shoppers, colleagues and shareholders alike.
