Asda ignites supermarket fish price war

Supermarket giant Asda has sparked a fish price war after lowering the price of a whole Wild Alaskan salmon to just £2.
The retailer is now offering a 840g frozen salmon at a fraction of the normal price of the popular fish .
The £2 price tag, which equates to £2.38/kg, has led to speculation that similar low-price deals could be launched by it major rivals – Tesco, Sainsbury’s and Morrisons – leading to yet another supermarket price battle.
Ged Futter, frozen fish buyer at the supermarket, said: “We are always looking for ways to help our customers live the life of luxury without splashing out.”
Critics have questioned how the company can provide the fish so cheaply, while still ensuring suitable wages for workers.
But has Asda has responded by saying it has been able to sell the salmon at such a rock bottom price because it placed orders for large quantities of the fish early.
A spokesperson for the supermarket said it was not the first time Asda had offered “great” prices on salmon, with shoppers last Christmas offered a 1.2kg whole salmon for only £3.