Tesco under fire for pricing blunder on new iPad

Tesco customers who thought they had secured the deal of the year by grabbing the new Apple iPad for just £50 have been left disappointed this week after the supermarket giant refused to honour the cut-price offer .
The UK’s largest retailer said the iPad 3 deal was caused by an online IT glitch, which reduced the price of the top-of-the-range 64GB 4G model by a whopping £610.
Thousands of shoppers rushed to the Tesco Direct website on Tuesday after news of the bargain £49.99 price spread online.
However, an email sent out by Tesco to customers yesterday confirmed that all pre-orders for the third-generation iPad tablet would be cancelled.
The email read: “Unfortunately, there was an error in the price at the time that you placed your order, and as a result we have had to cancel your order. No payment has been taken for this order.”
“If you would like to re-order the IPAD, on the official launch date on Friday 16th March it will be available on our website at the correct price £659.”
A Tesco spokesperson added: “We always look to offer our customers unbeatable value but unfortunately this is an IT error which is being corrected. Most of our customers realised that this was an obvious mistake but we apologise for any inconvenience caused.”
As expected, the supermarket’s decision has not gone down well with shoppers, with many branding the incident a PR stunt aimed at simply obtaining customer’s contact details.