Dairy farmer support offered by Sainsburys supermarket

A supermarket giant has lent support to dairy farmers in Britain looking to receive a fair price for the goods they supply.
Sainsbury’s reinforced its commitment to the agricultural workers by increasing the fees it pays them – even though other chains appear to be reducing these – to reflect the rising input costs farmers are facing.
The announcement comes as Peter Kendall, president of the National Farmers’ Union, called for greater action to combat problems regarding dairy prices in Britain and other dairy issues in the wider industry.
Mike Coupe, group commercial director at Sainsburys, explained the supermarket has been paying a premium to its Sainsbury’s Dairy Development Group (SDDG) farmers for the last five years, which ensures the providers receive a fair return on their outlay.
Mr Coupe stated: “Our farmers have a guaranteed, independently audited contract price. This protects them from the volatility of the market price and takes into account their costs.”
He added such an approach ensures SDDG workers are given the stability needed to enable them to continue trading with confidence.