Sky is to offer unlimited WiFi internet access to millions of its broadband customers through its subsidiary The Cloud.
From mid-April, all Sky Broadband Unlimited, Sky Fibre Unlimited and Sky Connect customers across the country will be able to wirelessly connect to the web via a network of WiFi hotspots located in thousands of public places, including restaurants, cafés and transport hubs.
Sky said the WiFi hotspots, which offer free unlimited internet access on smartphones, laptops and tablets, have been carefully selected to ensure they are where customers need them most.
Users can register up to six devices to the Sky Cloud WiFi service, and there are no data allowances or usage limits.
The move is part of the satellite broadcaster and broadband provider’s plans to compete with telecommunications giant BT, which currently operates the UK’s largest estate of WiFi hotspots.
Lyssa McGowan, Director of Communication Products at Sky, said: “WiFi Hotspots from The Cloud now gives millions of Sky customers quick and easy one-touch access whenever they want to be online. And by ensuring our hotspots are located where our customers need them most, they know they’ll never be far from a high speed connection.”
“With a one-off registration process, they’ll automatically connect to the network, which takes all the usual hassle out of connecting to WiFi.
Sky said it will also release an app for its Cloud WiFi service this month, which will allow customers using Apple iOS and Android devices to connect to the web with minimum fuss.
