• Shopping Guides
    • Choose a supermarket
      • Aldi
      • ASDA
      • The Co-op
      • Iceland
      • Lidl
      • Marks & Spencer
      • Morrisons
      • Sainsbury’s
      • Tesco
      • Waitrose
    • Compare Supermarket Prices
      • Aldi
      • Asda
      • Boots
      • Iceland
      • Lidl
      • Morrisons
      • Ocado
      • Sainsburys
      • Tesco
      • Poundstretcher
      • Superdrug
      • Waitrose
    • Find a supermarket
    • Food Guides
      • Basmati Rice
      • Drinks & Wine Supermarket
      • E Numbers
      • Fairtrade
      • Food Labelling
      • Food Prices
      • Organic Food
      • Recycling
      • Supermarket Shopping Tips
      • Supermarket Own Brands
    • Organic shop
  • Travel Guides
  • Utilities
    • Broadband
    • Boilers
      • Boiler Insurance
      • Boiler Maintenance Cover
      • Boiler Servicing
      • Finding the Cheapest Boiler Service Quote
      • Oil Boilers
      • Boiler Types – which boiler is right for me?
    • Energy
    • Energy Suppliers
    • Switch and Save
  • Voucher Codes
    • Latest Offers
    • Exclusive voucher codes
  • Finance
    • What are savings bonds?
      • Fixed Rate Bonds
    • Banking and saving
      • Bank Accounts
      • Current Accounts
      • Savings Accounts
      • Student Accounts
    • Investments
      • Investment Bonds
      • Premium Bonds
      • Annuities
    • Credit rating
      • What is a Credit Rating?
      • Improving My Credit Rating
    • Credit Cards
      • Repay Credit Cards or Save?
      • Transferring Credit Cards
      • 0% Interest Credit Cards
      • Balance Transfer Credit Cards
      • FAQ for Credit Cards
    • Loans
      • Personal loans guide
      • Types of Personal Loans
      • Do I Need a Loan?
      • Payday Loans
      • Car Loans
      • Compare Loans
    • Debt Problems
    • Mortgages
      • Right to Buy Mortgages
      • Self Build Mortgages
      • International Mortgages
      • Missold mortgages
    • Pensions
      • Starting a Pension
      • State Pensions
      • Pension Transfers
      • SIPP Pensions
      • Opting Out of a State Pension
      • Missold Pensions
    • Banking Claims
      • Payment Protection Insurance
      • Packaged Bank Accounts
      • Missold Mortgages
      • Missold Pensions
    • Reclaiming Bank Charges
  • Family and Income
    • Increase Your Income
      • Increasing Your Income
      • Selling on eBay – Earn Extra Income
      • Surveys for Cash
    • Students and School
      • Student Loan Entitlements
      • Student Loans
      • Student Loan Calculator
      • Repaying Your Student Loans
      • University Tuition Fees List
      • Introduction of Higher University Fees in 2012-2013
    • Tax and Benefits
      • Tax Credits
      • Council Tax
      • Housing Benefit
    • Car and Petrol Guides
      • Breakdown Cover
      • Save Money on Car Expenses
    • Save Money on Fuel
      • Petrol Cost Calculator
      • Litres per 100KM to MPG Converter
      • Petrol Usage Calculator
      • MPG Calculator
      • Petrol Required for Travel Calculator
      • Fuel table
  • Insurance
    • Breakdown Cover
    • Car Insurance
    • Dental Insurance
    • Health Insurance
    • Home Insurance
      • Buildings Insurance
      • Contents Insurance
    • Income Insurance
    • Life Insurance
    • Mortgage Protection Insurance
    • Travel Insurance
  • News
  • Shop
    • Baby and child
    • Beer, Wine and Spirits
    • Drinks
    • Food Cupboard
    • Health and Beauty
    • Bird and Wildlife Care
    • Household Supplies
    • Nappy Changing
    • Pets
    • Snacks
Supermarket.co.uk
  • View Basket
Supermarket.co.uk
  • Shopping Guides
    • Choose a supermarket
      • Aldi
      • ASDA
      • The Co-op
      • Iceland
      • Lidl
      • Marks & Spencer
      • Morrisons
      • Sainsbury’s
      • Tesco
      • Waitrose
    • Compare Supermarket Prices
      • Aldi
      • Asda
      • Boots
      • Iceland
      • Lidl
      • Morrisons
      • Ocado
      • Sainsburys
      • Tesco
      • Poundstretcher
      • Superdrug
      • Waitrose
    • Find a supermarket
    • Food Guides
      • Basmati Rice
      • Drinks & Wine Supermarket
      • E Numbers
      • Fairtrade
      • Food Labelling
      • Food Prices
      • Organic Food
      • Recycling
      • Supermarket Shopping Tips
      • Supermarket Own Brands
    • Organic shop
  • Travel Guides
  • Utilities
    • Broadband
    • Boilers
      • Boiler Insurance
      • Boiler Maintenance Cover
      • Boiler Servicing
      • Finding the Cheapest Boiler Service Quote
      • Oil Boilers
      • Boiler Types – which boiler is right for me?
    • Energy
    • Energy Suppliers
    • Switch and Save
  • Voucher Codes
    • Latest Offers
    • Exclusive voucher codes
  • Finance
    • What are savings bonds?
      • Fixed Rate Bonds
    • Banking and saving
      • Bank Accounts
      • Current Accounts
      • Savings Accounts
      • Student Accounts
    • Investments
      • Investment Bonds
      • Premium Bonds
      • Annuities
    • Credit rating
      • What is a Credit Rating?
      • Improving My Credit Rating
    • Credit Cards
      • Repay Credit Cards or Save?
      • Transferring Credit Cards
      • 0% Interest Credit Cards
      • Balance Transfer Credit Cards
      • FAQ for Credit Cards
    • Loans
      • Personal loans guide
      • Types of Personal Loans
      • Do I Need a Loan?
      • Payday Loans
      • Car Loans
      • Compare Loans
    • Debt Problems
    • Mortgages
      • Right to Buy Mortgages
      • Self Build Mortgages
      • International Mortgages
      • Missold mortgages
    • Pensions
      • Starting a Pension
      • State Pensions
      • Pension Transfers
      • SIPP Pensions
      • Opting Out of a State Pension
      • Missold Pensions
    • Banking Claims
      • Payment Protection Insurance
      • Packaged Bank Accounts
      • Missold Mortgages
      • Missold Pensions
    • Reclaiming Bank Charges
  • Family and Income
    • Increase Your Income
      • Increasing Your Income
      • Selling on eBay – Earn Extra Income
      • Surveys for Cash
    • Students and School
      • Student Loan Entitlements
      • Student Loans
      • Student Loan Calculator
      • Repaying Your Student Loans
      • University Tuition Fees List
      • Introduction of Higher University Fees in 2012-2013
    • Tax and Benefits
      • Tax Credits
      • Council Tax
      • Housing Benefit
    • Car and Petrol Guides
      • Breakdown Cover
      • Save Money on Car Expenses
    • Save Money on Fuel
      • Petrol Cost Calculator
      • Litres per 100KM to MPG Converter
      • Petrol Usage Calculator
      • MPG Calculator
      • Petrol Required for Travel Calculator
      • Fuel table
  • Insurance
    • Breakdown Cover
    • Car Insurance
    • Dental Insurance
    • Health Insurance
    • Home Insurance
      • Buildings Insurance
      • Contents Insurance
    • Income Insurance
    • Life Insurance
    • Mortgage Protection Insurance
    • Travel Insurance
  • News
  • Shop
    • Baby and child
    • Beer, Wine and Spirits
    • Drinks
    • Food Cupboard
    • Health and Beauty
    • Bird and Wildlife Care
    • Household Supplies
    • Nappy Changing
    • Pets
    • Snacks
Home
News

Tescos own label produce the nations favourite

A new study into shopper behaviour has revealed that Tesco’s own-label products are the most popular of all the supermarkets’ own-brand ranges.
Both the Finest and Value ranges from Tesco topped a poll asking UK shoppers to name their favourite supermarket own-label products.
In second place was Sainsburys Taste the Difference and Basic lines.
Highlighting the growing appeal of supermarket own-brand produce, the survey revealed that 71 per cent of shoppers see little or no difference between own-label products and other brands sold in the store, while nearly 60 per cent said they now make more own-label purchases than they did two years ago.
Furthermore, only 8 per cent of consumers said they would refuse to purchase an own-label product.
Anthony Donaldson, planning director of marketing agency Haygarth, which conducted the research in partnership with Retail in Action and YouGov, said the survey highlights “the growing competition that brands now face”.
“The onslaught from retailers’ own label has forced many traditional brands to re-evaluate their appeal to consumers,” he commented.
“The clever brands that remain in the nation’s psyche, such as Heinz, Walkers and Kellogg’s have been consistent in their communications and re-expressed the values that have made them so popular in the past.”
“To compete with the ever popular supermarket own label market, households brands need to focus on the emotional reasons why people buy, renew their focus on clear messaging and provide inspiration for their customers”.

Facebook Twitter Google+ LinkedIn Pinterest
Latest News
  • Asda
  • Sainsburys
  • Tesco
  • Morrisons
  • Waitrose
Asda supermarket launches staff hunt as employers create new positions across Ayrshire - Daily Record
3 July 2022
Asda accuses residents of 'campaign of abuse' after long-running war over deliveries - Bristol Live
2 July 2022
'I ditched Asda to do my weekly food shop at Aldi - and left feeling conflicted' - Leeds Live
2 July 2022
Sainsbury's bracing for shareholder backlash over pay - This is Money
3 July 2022
Asda, Amazon, and Sainsbury's offer huge discounts in little-known scheme - how to sign up - Bournemouth Echo
3 July 2022
Sainsbury’s boss says shoppers are turning to cheaper frozen foods - The Guardian
28 June 2022
Tesco Branksome closes half the store due to ongoing issue - Bournemouth Echo
3 July 2022
Price spat between Tesco and Heinz signals tougher retailer-supplier ties - Financial Times
30 June 2022
We compared Aldi, Asda, Lidl, Tesco and found a worrying new trend - Leeds Live
3 July 2022
I asked for a 'Package for Sandy' at Morrisons. . . and here's what happened - Wales Online
2 July 2022
Denbigh and St Asaph customers can now get their Morrisons shop delivered by Amazon - Denbighshire Free Press
1 July 2022
Manchester: 'Menace of Morrisons' jailed for pickpocketing pensioners - Metro.co.uk
1 July 2022
Waitrose to shut Sussex village store for refurbishment work - SussexWorld
27 June 2022
Waitrose shoppers divided over 4th of July vegetarian hot dog recipe - Manchester Evening News
2 July 2022
Waitrose stores in London first to take part in John Lewis rental housing project - The Grocer
9 June 2022
ICELAND DEALS
New at Iceland
Advertisment
Supermarket Deals
Childs Farm | Kids Moisturising Hand Wash | Grapefruit & Organic Tea Tree | Clean & Moisturise | Suitable for Dry…
Childs Farm | Kids Moisturising Hand Wash | Grapefruit & Organic Tea Tree | Clean & Moisturise | Suitable for Dry…
£7.00
Buy From Amazon
Craft Beer Party Pack, 12 x 330ml
Craft Beer Party Pack, 12 x 330ml
£24.00
Buy From Amazon
Westlab’s Recover Epsom Salts with White Willow & Eucalyptus 1kg
Westlab’s Recover Epsom Salts with White Willow & Eucalyptus 1kg
£4.39
Buy From Amazon
Revitale Advanced Salicylic Acid & Sulphur Scrub Treatment Soap
Revitale Advanced Salicylic Acid & Sulphur Scrub Treatment Soap
£6.99
Buy From Amazon
Mancave White Tea Deodorant 75ml – Aluminium & Alcohol Free, Suitable for Sensitive Skin
Mancave White Tea Deodorant 75ml – Aluminium & Alcohol Free, Suitable for Sensitive Skin
Buy From Amazon
Friendly Soap Shampoo Bar Lavender and Tea Tree, 1 Pack (1 x 95 g)
Friendly Soap Shampoo Bar Lavender and Tea Tree, 1 Pack (1 x 95 g)
£4.59
Buy From Amazon
Naissance Grapeseed Oil (no. 210) 1 Litre – Natural Moisturiser and Conditioner – Ideal for Hair, Skin, Massage, Face…
Naissance Grapeseed Oil (no. 210) 1 Litre – Natural Moisturiser and Conditioner – Ideal for Hair, Skin, Massage, Face…
£12.99
Buy From Amazon
Salt Of the Earth Natural Deodorant Spray, Melon & Cucumber – Vegan, Long Lasting Protection, Leaping Bunny Approved…
Salt Of the Earth Natural Deodorant Spray, Melon & Cucumber – Vegan, Long Lasting Protection, Leaping Bunny Approved…
£6.20
Buy From Amazon
Beer Hawk Best of BrewDog Beer Canister – Craft Beer Selection Gift Set Box
Beer Hawk Best of BrewDog Beer Canister – Craft Beer Selection Gift Set Box
Buy From Amazon
Carex Original Antibacterial Hand Wash Eco Refill – Gentle & Effective Liquid Hand Soap, 1L
Carex Original Antibacterial Hand Wash Eco Refill – Gentle & Effective Liquid Hand Soap, 1L
£2.99
Buy From Amazon
EcoHydra Alcohol Free Foam Hand Sanitiser – 50ml | NHS Approved, Hospital Grade Sanitiser | Kills Up To 99.9999% of…
EcoHydra Alcohol Free Foam Hand Sanitiser – 50ml | NHS Approved, Hospital Grade Sanitiser | Kills Up To 99.9999% of…
£2.49
Buy From Amazon
Pampering Bath Botanical Spa Gift Set – HANDMADE and SUSTAINABLE, Strawberry/Clementine Bath Melts,Strawberry Coffee…
Pampering Bath Botanical Spa Gift Set – HANDMADE and SUSTAINABLE, Strawberry/Clementine Bath Melts,Strawberry Coffee…
£27.99
Buy From Amazon
Salt Of the Earth Natural Deodorant Roll On, Melon & Cucumber – Vegan, Long Lasting Protection, Leaping Bunny Approved…
Salt Of the Earth Natural Deodorant Roll On, Melon & Cucumber – Vegan, Long Lasting Protection, Leaping Bunny Approved…
£5.76
Buy From Amazon
RITUALS The Ritual of Sakura Try Me Set
RITUALS The Ritual of Sakura Try Me Set
£28.36
Buy From Amazon
David Beckham Homme Body Care Gift Set for Men Body Spray and Shower Gel
David Beckham Homme Body Care Gift Set for Men Body Spray and Shower Gel
Buy From Amazon
Dove Cool Fresh Anti-Perspirant Deodorant Aerosol for Men 250 ml – Pack of 6
Dove Cool Fresh Anti-Perspirant Deodorant Aerosol for Men 250 ml – Pack of 6
£16.23
Buy From Amazon
Udderly Smooth Extra Care 227g Unscented Moisturising Cream with Urea
Udderly Smooth Extra Care 227g Unscented Moisturising Cream with Urea
Buy From Amazon
Westlab Dead Sea Salts 10kg | Rich in Magnesium, Calcium and Potassium | Pure and Unscented | Natural Mineral Salts…
Westlab Dead Sea Salts 10kg | Rich in Magnesium, Calcium and Potassium | Pure and Unscented | Natural Mineral Salts…
£27.49
Buy From Amazon
EXZACT Fruit Basket Fruit Bowl with Banana Hook 43cm Tall, Wired Fruit Rack/ Banna Stand Hanger – Silvery Chrome Finish
EXZACT Fruit Basket Fruit Bowl with Banana Hook 43cm Tall, Wired Fruit Rack/ Banna Stand Hanger – Silvery Chrome Finish
£8.99
Buy From Amazon
Sanctuary Spa Sleep Bubble Bath, Lavendar and Midnight Flower Drift Off Bath Soak, 500ml
Sanctuary Spa Sleep Bubble Bath, Lavendar and Midnight Flower Drift Off Bath Soak, 500ml
Buy From Amazon
ICELAND FAVOURITES
Iceland Favourites
  • Click here - to select or create a menu
  • Compare Prices
  • Aldi
  • ASDA
  • Iceland
  • Lidl
  • Morrisons
  • Netto
  • Sainsbury’s
  • Somerfield
  • Tesco
  • Waitrose
  • Voucher Codes
  • Save on your gas bills
  • Save on your electricity bills
  • Save on your broadband
  • Supermarket news
  • Register
  • Log in
  • Visit the forum
  • Jobs
Follow us on facebook Follow us on twitter
  • About
  • Disclaimer
  • Our Ethics
  • Privacy Policy
  • Terms and Conditions
  • Cookie Policy