Supermarket chain Sainsbury’s is slashing prices across its toys range in a bid to help customers save money this Christmas.
The grocer is halving the price of all toys in more than 400 of its stores as part of promotional campaign, which starts today (October 27) and ends at midnight on Wednesday November 2nd.
The half price offer is expected to save shoppers up to £18 million, and is also available online at sainsburys.co.uk, although it only applies to a small number of toys .
Sainsbury’s has tipped the Lego Cars 2 Ultimate Build Francesco to be its best selling toy this Christmas . The item usually retails at £25.99 but is now available for just £12.99.
The biggest saving to be made during the promotion is on the Hornby West Coast Highlander Train Set which has been cut in price from £129.98 to £64.99.
Sainsburys General Merchandise Director, Robbie Feather said: “We know that Christmas can be an expensive time of year and budgets are stretched. This is a great opportunity for people to get their hands on some of this year’s must-have toys at incredibly low prices .”
“Whether opting for traditional, nostalgic, high-tech or the latest TV character, there’s something for everyone. The only thing to worry about will be finding somewhere to keep them hidden from prying eyes!”
