New Sainsburys superstore planned for Longbridge

Sainsbury’s has agreed a deal with Birmingham developer St. Modwen to build a new supermarket at the latter’s £1bn Longbridge regeneration site in south-west Birmingham.
Plans are now in place for an 85,000 sq ft anchor store to be built at St. Modwen’s proposed Longbridge town centre development, creating around 400 jobs in the process.
Subject to planning consent being granted, construction of the new superstore and a 475-space car park will begin this summer and is expected to be completed by early 2013.
Commenting on the deal, Sainsburys regional development executive, Michael Adenmosun, said: “The proposed store will create new jobs for local people and bring great food at fair prices to the community of Longbridge.”
“We are looking forward to playing a part in the area’s future economic growth and working with St Modwen, the community and its representatives to deliver the store.”
Mike Murray, senior development surveyor for St. Modwen, added: “The plans for Longbridge town centre have always envisaged a major foodstore, and to have agreed a deal with Sainsburys to fulfil this key requirement at such an early stage in the project is a massive accomplishment.”
“As there has never been a food store of this size located within Longbridge, we expect the new Sainsbury’s will enable the community to enjoy the convenience of being able to shop locally, rather than having to travel out of the area. This in itself has wide-ranging economic and environmental benefits for Longbridge.”