Morrisons shoppers will be happy to hear that the supermarket chain has extended the opening hours at the majority of its stores.
In a bid to increase sales and productivity, most of the chain’s 439 stores will now stay open until 9pm and in some cases 10pm. Opening hours will be harmonised in local areas, and remain the same from Mondays to Saturdays.
Morrisons said the move, which is one of several planned to boost the retailer’s performance, would “make a real difference to customers”.
Group commercial director Richard Hodgson commented: “At Morrisons we are committed to staying in tune with our customers’ changing needs and it is clear from our research that shoppers’ lifestyles are changing with people working longer hours or working different shifts.”
“By ensuring that our trading periods remain the same from Monday to Saturday this makes it much easier for customers to remember, while extending our opening hours in areas where there is the demand means shoppers can access the products and services they need, when they need them.”
Hodgson added: “We have just forecast a sales uplift that will cover the additional wages. We are expecting to beat that forecast.”
