Asda has confirmed it is to offer a range of products from US confectionery giant Hershey following strong demand for the brand’s iconic chocolates from its shoppers.
Stock of 12 Hershey’s products will be added to Asda’s chocolate range this week, including the famous silver foil-wrapped Hershey’s Kisses, as part of an international distribution deal between Asda parent company Walmart and Hershey’s.
The move comes on the back of research by the supermarket giant, which revealed that more than half of Brits who holiday in America return with Hersheys chocolate in their bags.
It also found that nearly two-thirds of Asda customers would like to have the brand’s products available to them in the UK.
Chris Silcock, category director of impulse grocery at Asda said: “We know that Hershey’s is an iconic American brand, which is loved by Asda customers who have told us they want to see it on shelves in the UK.”
“We are bringing the best of the US to the UK with this exclusive range of great American treats, while offering a new addition to tickle Brits’ taste buds.”
