Sainsburys Click and Collect service set for major expansion

Sainsbury’s has announced plans to significantly expand its online ‘Click and Collect’ service, which allows customers to buy non food products on its website and collect them at their local store the next day.
The service, which currently accounts for one third of Sainsburys online non-food sales, is currently available at more than 300 stores across the UK.
However, the supermarket giant now plans to extend this to 400 outlets by early June and then to 800 outlets, including convenience stores, by Christmas.
Commenting on the ambitious expansion strategy, Sainsburys Director of Convenience, Helen Buck said: “General merchandise is a key area of focus for Sainsbury’s and we are enjoying growth rates of 20 per cent in some areas. Sainsbury’s growth is well documented and services such as Click and Collect will play an increasingly crucial role in this.”
“Over a third of our non-food online sales come through Click and Collect and this exciting expansion will make it even easier to take advantage of the service.”
“The fact that we have nearly doubled the number of stores offering Click and Collect since March shows how keen we are to bring our non-food online offer to as many customers as possible.”
Tanya Lawler, Sainsbury’s Director of Direct Channels, added: “Customers tell us they really value the ease of using Click and Collect. It means they get all of the benefits of shopping online – the ease of use, competitive prices and a wide range of products – but can pick up their items in a location convenient to them the next day.”