Supermarket chain Asda has extended its fresh meat range with the launch of a new line of premium quality meat cuts.
The ‘Butcher’s Selection’ range is now available at most Asda stores, and includes a selection of traditional steaks which have been matured for 15 days for extra tenderness.
The steaks are currently on special offer, with rump steaks marked down from £11.97 to £7.
Asda launched a TV marketing campaign last week to assist the new range. The advert, which was first shown on primetime TV on Friday evening, features head of meat quality at Asda, Jim Viggars, explaining how each Butcher’s Selection cut is specially prepared.
Viggars said: “Our customers told us that steak is one of their favourite meals when eating out, so the Asda meat team and I have worked hard to get the cuts to restaurant quality, without the hefty price tag.”
